How to Advertise on Postpartum Progress

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Why should you advertise on Postpartum Progress? Health conditions are among the five most searched categories on the internet by U.S. women, according to ComScore.  What’s more, two of the top five most searched among all health conditions are mental health conditions.  So if you’re wondering whether you should advertise on a site about mothers’ emotional health, heck yes you should. Besides, moms with PPD are just as likely to shop for their babies’ needs as any other mother!

Postpartum Progress is the most widely-read blog on postpartum depression and other mental illnesses related to childbirth. The tone of our site is positive, supportive and encouraging. Our audience is nearly 100% women with young children. They are seeking products and brands that provide them convenience or support in caring for their children and parenting, self-care products, and products that help them bond and spend time with their babies.  According to our Alexa profile, our readers are primarily from the United States (70%) and have household incomes of $30,000-$100,000.

In 2012, Postpartum Progress had more than 1 million pageviews and 300,000 unique visitors (per Google Analytics). Visits lasted 2:41 on average, with 2.5 pages viewed per visit.

Engagement & Influence

  • Avg. 100,000 monthly pageviews at postpartumprogress.com
  • Twitter: 10,000+ followers of @postpartumprog
  • Facebook: 6,000+ fans at http://www.facebook.com/PostpartumProgress
  • Google+: in 2400+ circles
  • Pinterest: 1000+ followers (check out our inspiring PPD Hope Pin Board)
  • Top Mom Blog, 2011 and 2012

Buy an ad now!

Postpartum Progress also accepts relevant sponsored campaigns, sponsored posts, high-value giveaways and page sponsorships. A sponsored post involves organic content that aligns with the content of my blog (parenting, motherhood, etc) and includes appropriate branding and social media sharing (via Twitter, Facebook, etc.). To discuss partnering with Katherine Stone of Postpartum Progress on sponsored projects, please contact our agent, Deb Rox at Platform Unlimited at deb {at} platformunlimited.com.

Housekeeping

We do not accept text link advertising and can longer respond to the numerous inquiries we receive about text link advertising.  We accept display ads only.

Please know that our editorial is free of any commercial influence.

We may use third-party advertising companies to serve ads when you visit our Web site. These companies may use aggregated information (not including your name, address, email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please see:http://www.networkadvertising.org/managing/opt_out.asp

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