Each year in May, women's magazines pull out all the stops to write about moms, moms, moms. The best moms in the world, the best mom gifts, what moms need to know, mom tips, mom, mommy, mama, momma, mommie dearest, mom-mommy-mommy all the time. Something to draw moms in and sell lots of copies.
Vogue's entry into this field this month is a story on the dangers of using antidepressants during pregnancy. They use the words "SHOCKING TRUTH" on the cover in reference to this story, to titillate and sell more covers of course.